Marketing & Digital Product Manager (M/F/X)
Permanent contract
Waterloo
Partial remote
Convidencia is currently looking for a Marketing & Digital Product Manager with 5 to 10 years of experience for a permanent contract in Waterloo - partial remote work!
Our company
Convidencia is a consulting firm specializing in management, organization, innovation, and communication. We enable companies to achieve their strategic ambitions and reinvent themselves in a highly volatile world.
We are in the scaling phase and are structuring our overall marketing strategy as well as our portfolio of digital products (automated diagnostic tools, e-learning, SaaS solutions, etc.). To accelerate our growth, we are looking for a Marketing & Digital Product Manager who will steer our marketing efforts and ensure the performance of our digital products.
Why is this position strategic?
A growth lever for Convidencia: you define and implement the overall marketing strategy that supports our expansion.
A direct impact on our reputation and revenue: you manage our brand image, customer acquisition and retention efforts.
A 360° view on our digital products: you manage the development, evolution, and profitability of our digital portfolio.
An ecosystem to develop: you are responsible for managing and optimizing commercial partnerships, maximizing their impact on our growth.
Your missions
Development of the digital product portfolio
- Steer the development, evolution, and performance of our digital products.
- Design and implement a product marketing strategy to enhance their visibility and adoption.
- Develop product traction and ensure product/market fit.
- Respect the KPIs: revenue growth, customer acquisition, retention.
Marketing strategy and acquisition
- Develop the brand, visibility, and recognition of Convidencia in its markets.
- Manage all customer acquisition and retention actions, with the support of the communications team.
- Oversee the management of communication resources (external contributors, agencies, freelancers).
Development and management of business partnerships
- Identify and activate new strategic partners.
- Manage business relationships with key partners to maximize their engagement.
Your profile
- Experience: 5 to 10 years in digital marketing, digital product management, or growth marketing.
- Marketing strategy: expertise in branding, positioning, acquisition, retention, pricing, and market analysis.
- Analytical skills: proficiency with analytics tools and understanding of growth drivers.
- Partnership management: ability to negotiate, activate, and optimize strategic collaborations.
- Entrepreneurial spirit: autonomy, proactivity, and results-oriented.
- Strategic collaboration: constant interaction with the commercial management and the executive team.
- Bonus: experience with product management tools, CRM, or marketing automation.